Cartier
Seamless Photobooth

Invisible technology serving elegance

Context:

In December 2024, during Art Basel, Cartier celebrated in Miami the 100th anniversary of its Trinity collection—an icon of eternal love. Agency K2 (The Independents) created an immersive exhibition in a stunning building in the Design District, culminating in a monumental infinity room titled "Love is All".

Initial brief:

Capture a meaningful souvenir for each guest without breaking the immersive atmosphere.

My approach:

When I received the plans and design intent, I proposed a complete technological shift to elevate the creative idea into a truly seamless experience. No screens, no buttons, no visible interface—just a seamless, autonomous photo experience fully integrated into the mirrored space. I suggested replacing visible interfaces with a one-way mirror setup, removing the iPad, and automating the interaction through computer vision and sensors. A prototype was quickly built in Montréal to validate angles, lenses, lighting and sensors, ensuring both feasibility and precision.

Solutions implemented:

• One-way mirror concealing DSLR, monitoring camera, and high-brightness display
• Initial tablets replaced: instructions and QR code projected from behind the mirror
• Touchless presence detection via TOF sensors and computer vision
• Lighting controlled via DMX, adapted to different visitor profiles
• Live system monitoring with SMS alerts and on-site support throughout the exhibition
• Custom Trinity100 microsite for instant photo delivery via QR code

Technical challenges:

• Handling mirror reflections to avoid false presence detection—solved with hybrid sensor + Computer Vision solution
• Ensuring QR code readability through reflective surfaces under various lighting conditions
• Fine-tuning camera angles to avoid unwanted ceiling reflections
• Flow optimization between VIP, influencer and public modes

Innovation:

This project was the result of a strong creative concept by K2, elevated through my technical proposal and execution. My initiative turned the design into a fully seamless, contactless, invisible experience—where technology amplified the art without being seen.

Results:

Viral TikTok coverage, enthusiastic reactions from all audiences, and even a marriage proposal captured in the photobooth. The system remained elegant, fluid, and reliable throughout the exhibition.

Client feedback:

"Was great to collaborate with Damien! Always looking to improve and make the guest experience seamless and creative!"

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