A Bespoke Immersive Experience for Cartier at Art Basel

2024-12-15

During Art Basel in Miami, I collaborated with K2 for Cartier to deliver an immersive, brand-aligned experience. Hidden within a sleek one-way mirror wall, the setup included a discreet camera, multiple sensors, and dynamic lighting orchestrated via DMX, all ensuring a seamless, flawless, instant, and elegant interaction. Guests could retrieve their photos instantly via QR code, enhancing spontaneity and social sharing.

By respecting K2’s creative vision and incorporating technological adjustments, we were able to overcome constraints, anticipate challenges, and even enhance the overall experience.

No gimmicks, just a perfectly crafted experience—far from the typical photobooth. This was a bespoke, high-end installation designed to embody Cartier’s elegance and sophistication.

And yes, we even trended on TikTok.

Thanks to K2 for trusting me with this incredible project!

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