The Photobooth Remains the Event Activation That Makes Your Brand Shine
2025-04-09
Clearly, the bulk of my event-related work revolves around setting up photobooths. The funniest part? Project managers often brief me with an apologetic tone, as if they’re sorry to be asking for yet another photobooth. But honestly, I actually find photobooths really fun to create.
And it’s no coincidence. This technology is far more than a simple gimmick. It’s a true communication tool—at the crossroads of user experience, branding, and social content. A photobooth allows your guests to:
• indulge their ego (stage themselves),
• leave with a souvenir (anchor the experience),
• show they were there (share on social media).
And yet… we still see far too many generic photobooths, shipped in crates and dropped off like coffee machines. Lifeless, charmless, out of sync. That’s precisely where I step in.
Here’s my vision of what makes a great photobooth:
1. Seamless integration into the scenography
The creative team designed a space, an atmosphere, a whole set. So why ruin it with a PVC box? A custom-built photobooth blends in, enhances, or even disappears—depending on the intention. It can even become a centerpiece of the staging.
2. Innovative and memorable activation formats
Forget the basic branded photo frames. The possibilities are endless:
• Slow motion, bullet time, 3D, multi-angle setups
• Animated GIFs, short videos, special effects
• One-way mirrors, robotic arms, immersive booths
• Augmented reality, interactions with the set or objects…
Each photobooth becomes a unique experiential device.
3. A powerful social media tool
Photobooths are among the most popular activations in event marketing. When done right, they go viral. Guests leave with a flattering image of themselves, naturally tied to the brand. They share it instinctively—spreading your universe across their networks. The photobooth becomes an extension of your brand identity.
4. Interaction that goes beyond the photo itself
The photo or video output is just part of the experience. The interface is just as important. Whether it’s an ambassador, a clicker, a button, a screen, a gesture—or even just a smile—there are many ways to start a session. And just as many to share it.
In short, a custom photobooth isn’t a cost—it’s an investment in your image.
I’ve had the pleasure of designing personalized photobooths for brands of all sizes: Cartier, Mercedes-Benz, Randstad, L’Oréal, Ivanhoé Cambridge, Bell, to name just a few. And every time, the goal is the same: to deliver a creative experience that’s cohesive, engaging, and brand-enhancing.
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