An Obsession with the Invisible
2025-04-07
Few things depress me more than a black, square screen.
And few things excite me more than an invisible interface.
The kind you don’t see, but feel.
The kind that disappears in service of the experience.
I often say that the best technology is the one that disappears behind the experience.
Projection without edges, textile displays, hollow shapes, airy illusions, interfaces that blend into environments or human interactions… A screen doesn’t have to be rectangular. In fact, it doesn't have to be a screen either!
Sometimes you need to use a mask, like a gobo in stage lighting, to hide the obvious and enhance the magical.
I’m obsessed with details. Every pixel, every sensor, every transition.
The experience must be smooth, subtle, and elegant, fully aligned with the brand universe.
Technology is just a medium, never the message.
And if we can capture useful data, stay on time, and respect the budget (even if my accountant wishes otherwise 😄), then I call that a win.
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