How Machine Learning Tracks Sponsor Visibility in F1

2025-04-11

Discover an ingenious tool combining Computer Vision and Machine Learning to measure brand visibility during a Formula 1 Grand Prix.

The approach is brilliant: analyzing broadcast videos to accurately quantify logo exposure on screen.

I’d be curious to know the preprocessing time required. Even though brands are known in advance, the model must be well-trained to ensure reliable recognition with minimal ambiguity.

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